Optimized Synergy of Dual Channel Distribution for Commercial Chain Store

摘要：

Aiming at the issue of dual channel distribution (DCD) of commercial chain store, the model of optimizing DCD is offered, by which head office of chain store cooperates with chained store in dealing with electronic order. Then, the influence of the synergy on sale revenue, stock cost, transportation cost and profit in DCD is analyzed deeply and the condition for which the synergy distribution dominates the independent distribution is investigated. Those conclusions can be referred for commercial chain store to optimize DCD.

关键词： commercial chain store dual channel distribution synergy and optimization

作者: Qin Yan-hong

作者单位: School of Management Chongqing Jiaotong University Chongqing, China

会议类型: 国际会议

会议名称: 2010 2nd IEEE International Conference on Information Management and Engineering(2010年IEEE第二届信息管理与工程国际会议 IEEE ICIME 2010)

会议地点: 成都

会议语种:英文

页码: 1-4

在线出版日期: 2010-04-16（万方平台首次上网日期，不代表论文的发表时间）