The Game Analysis for E-commerce Based on the Third-party New Rule
Under the natural condition there are only sellers and buyers, this paper uses game theory to prove that the development of ecommerce is impossible because of missing information about their trading counterparties, which is well resolved with the introduction of thirdparty to ecommerce. Based on those discussions, this paper tries to propose new rulePunishment and Compensation Mechanism based on thirdparty ecommerce. Through model building and solving, this new rule is elaborated in detail and proved to be a good way that can motivate traders to choose the good faith transactions.
e-commerce Nash equilibrium parameter discussion Punishment and Compensation Mechanism
Zou Huixia Sun Dengkui
Economics and Management School, Wuhan University, Wuhan, P.R. China, 430072
国际会议
成都
英文
1-4
2010-04-16（万方平台首次上网日期，不代表论文的发表时间）