Potential Impact of Generic Promotion of Orange Juice Consumption in the European Union

摘要：

Potential impacts of a generic advertising program for orange juice in Europe were estimated based on generic advertising programs in the United States. If impacts in Europe are similar to those for Florida Department of Citrus, generic advertising programs, orange juice demand in Europe would increase by an estimated 10％ to 40％ , and the price of orange juice would increase by an estimated $ 111 to $ 442 per metric ton. The largest beneficiary would be Brazil with the value of their orange juice production increasing by an estimated $ 161 to $644 million. Other producers would benefit by $117 to $470 million.

关键词： Orange juice Europe Union Impact Generic Promotion

作者: M. G. Brown J. Y. Lee R. P. Norberg

作者单位: Florida Department of Citrus, Gainesville, Florida, USA Florida Department of Citrus, Lakeland, Florida, USA

会议类型: 国际会议

会议名称: 11th International Citrus Congress(第11届国际柑橘大会)

会议地点: 武汉

会议语种:英文

页码: 35-37

在线出版日期: 2008-10-01（万方平台首次上网日期，不代表论文的发表时间）