A Study on Servitization Strategy in the Industries of Hebei Province
Highly developed service industry is the display of modernization for a region or a country. Servitization in industries is the only way for developing countries to turn into developed countries, specifically by reinforcing service in manufacturing, developing producer service industry and knowledge-intensive service industry. So in the context of structure readjustment home and abroad, it is necessary to learn from the successful endeavors of the advanced regions and countries so as to guide the industrial enterprises of Hebei Province to a smile curve and reform their operating and profit-making mode.
Service Brand servitization strategy
ZHANG Jinliang SHI Liying
School of Business Management, Hebei University of Economics and Business, Shijiazhuang,P. R. China, School of Foreign Language, Hebei University of Economics and Business, Shijiazhuang, P.R.China, 050
国际会议
2010 International Conference on the Growth of Firms and Management Innovation(2010年企业成长与管理创新国际研讨会)
石家庄
英文
19-22
2010-10-15（万方平台首次上网日期，不代表论文的发表时间）