Research on the Cigarette Brand Competitiveness Promotion Strategy Based on Coordination Marketing

摘要：

Follows the double ten strategic advancement vigorously, order form ordering the reform to extend thoroughly as well as the FCTC comprehensive implementation, the cigarette enterprise is facing a more stem challenge, how promotes the cigarette brand competitiveness consolidated market niche to appear especially urgent effectively, but the industry and commerce coordination marketing is an effective measure exactly. This article in the brief review profession industry and commerce coordination marketings implementation backgrounds foundation, has promulgated the cigarette product brand competitiveness six essential factors, has given take the industry and commerce coordination marketing as basic point promotion cigarette product brand competitiveness certain strategies.

关键词： Cigarette coordination marketing Brand competitiveness

作者: CHEN Baosen

作者单位: School of economy and management, Sichuan agricultural university, Yaan, P.R.China, 625014

会议类型: 国际会议

会议名称: 2010 International Conference on the Growth of Firms and Management Innovation(2010年企业成长与管理创新国际研讨会)

会议地点: 石家庄

会议语种:英文

页码: 211-215

在线出版日期: 2010-10-15（万方平台首次上网日期，不代表论文的发表时间）