The Cultivation of High-tech Enterprises Industrial Cluster Brand

摘要：

Chinas economy has entered the age of competing with brand power, in which small and medium-sized high-tech enterprise clusters must build largely influential brands to improve their competiveness and achieve sustainable development in the future. On the basis of the exposition of the concept and features of cluster brand and the contributions it has made to the development of hightech industries, this thesis puts forward strategic selections for Cultivating high-tech Enterprises Industrial Cluster Brand, and it is of great theoretical and practical value for reference for the small and medium-sized enterprises (SMEs) in the high-tech districts in China to cultivate cluster brands and improve their competiveness.

关键词： brand cluster brand high-tech Enterprises industrial cluster Cultivating

作者: JIA Lijuan LIU Lianhuan

作者单位: School of Business Administration, Hebei University of Economics and Business, P.R China, 050061 School of Finance and Taxation, Hebei University of Economics and Business, ER China, 050061

会议类型: 国际会议

会议名称: 2010 International Conference on the Growth of Firms and Management Innovation(2010年企业成长与管理创新国际研讨会)

会议地点: 石家庄

会议语种:英文

页码: 242-246

在线出版日期: 2010-10-15（万方平台首次上网日期，不代表论文的发表时间）