Service Management Strategies of Small and Medium Theater-lines Based on Customer Value Innovation

摘要：

As important‘bridges’between film producers and theaters, theater-lines are responsible for distributing films. Faced with the strong power from big film producers and big theater-lines, the small and medium-sized theater-lines find it becomes more and more difficult to achieve market share. How to improve their market position has become the strategic issue. The paper explores the service management of small and medium theater-lines based on customer value innovation. The small and medium theater-lines can find new market space by innovating customer value and developing new product or service to get more customer satisfaction. It will also upgrade the value of the company itself in order to achieve the sustainable development.

关键词： customer value innovation small and medium theater-lines service management strategies

作者: SU Li GAO Hongyan

作者单位: School of Economics and Management,Beijing Jiaotong University,China,100044

会议类型: 国际会议

会议名称: 2010 International Conference on Technology Innovation and Industry Development(2010年技术创新与产业发展国际研讨会)

会议地点: 烟台

会议语种:英文

页码: 89-93

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）