Research on the New Trends of Transnational Corporations’Strategic Adjustments

摘要：

Since the 21st century, unprecedented changes have taken place in the world’s politics,economy and technology, which push new changes in development of transnational corporations. Meanwhile, a growing number of transnational corporations start to switch from the traditional international markets to global multilateral markets, from the management of products to the management of both ends of the value chain, from the use of internal resources of the company to the use of external resources, from home country as core to “localization, and from stress on economic benefits to on both benefits and public interest. These new changes and trends should raise the domestic enterprises’concern closely.

关键词： Transnational Corporations Strategic Adjustments New Trends

作者: LI Jianhua

作者单位: Business College,Wenzhou University,P.R.China,325035

会议类型: 国际会议

会议名称: 2010 International Conference on Technology Innovation and Industry Development(2010年技术创新与产业发展国际研讨会)

会议地点: 烟台

会议语种:英文

页码: 486-491

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）