Product Differentiation Strategy in Chinese Agro- products Export
The high level of product’s homoplasy and similarity has existed in Chinese agricultural products export for a long time. This issue affects the export market expansion of agriculture products and exporters’ benefits, and it weakens the international competitiveness and anti-risks capacity of Ago-products exporters. Therefore, for Chinese agroproducts exporters, it is very necessary to adjust products’ structure of agro-products for export, to implement product differentiation strategy and diversify the varieties of products. Thus, the international competitiveness of agriculture products can be improved subsequently. This article analyzes the significance of product differentiation strategy by building a model of product differentiation, and puts forward several pathways of achieving products differentiation: differentiation of products positioning, quality differentiation, differentiation of origins,differentiation of selling seasons and differentiation of brands images.
export of agricultural products product differentiation strategy product’s homoplasy model of product differentiation international competitiveness
WANG Haijing
School of Economy,Shandong Institute of Business and Technology,China,264005
国际会议
2010 International Conference on Technology Innovation and Industry Development(2010年技术创新与产业发展国际研讨会)
烟台
英文
523-526
2010-09-17（万方平台首次上网日期，不代表论文的发表时间）