Facing the Market of Consumer Behavior and Low-end Enterprise Marketing Strategy Research——Based on the Perspective of Comparative Analysis
The spread global economic crisis is not only the consumptive market both at home and abroad, but also to consumer spending habits and preferences influenced the development of enterprises in our country, the dilemma facing certain. Based on consumers behavior in China as the breakthrough point through traditional high-end consumption market and low-end consumer market, our company is analyzed that should be combined with its own characteristics and low-end market income groups consumption characteristics of low-end strategic transformation and innovation, and to construct a face low-end market of integrated marketing strategy, and formulate the corresponding framework of the marketing strategy, our company develops and satisfy that this market provides guidance. At the same time, focus on the sustainable development of the enterprise, our long-term and sustainable development of the enterprises draw spiral growth pattern, seek for the long-term development of the enterprise.
Low-end market Consumer behavior Compare Marketing strategy
GAO Chuang CHEN Yanliang
Capital University of Economics and Business,Beijing,100070 Business School of Liaoning University,Shenyang,Liaoning,110036
国际会议
2010 International Conference on Technology Innovation and Industry Development(2010年技术创新与产业发展国际研讨会)
烟台
英文
765-772
2010-09-17（万方平台首次上网日期，不代表论文的发表时间）