Competitive Intelligence for SMEs in the Globalization of Trade
The number of small-and-medium-sized enterprises (SMEs) is growing rapidly in China.These enterprises compete for information in the globalization of trade.As gaining a competitive advantage presents an enormous challenge for them,more and more SMEs are aware of the importance of competitive intelligence (CI).In this paper,we first define CI and then introduce the history and trends of CI research in China and abroad.The benefits and importance of CI to SMEs ate discussed in the second section.In the third section,we analyze the status quo of CI for SMEs in China and their strategies.In the fourth section,we propose several detailed procedures on how to setup an effective CI system for SMEs.
SMEs information competitive intelligence
Yongming Cai Shengli Wang
Library, Hebei University of Economies and Business, 47 Xuefu Road, Shijiangzhaung, Hebei, P.R. China, 050061
国际会议
西安
英文
121-128
2010-08-01（万方平台首次上网日期，不代表论文的发表时间）