Research on the Management of Technology Innovation Commercialization Risk of Multinational Company
Multinational corporations as engines of economic activity have been getting more and more attention.Commercialization of technological innovations becomes the forefront of Multinational corporations,and the factors of commercialization risk are unavoidable.The paper used the number computational model-improved entropy measurement method, identified the main risk factors in commercial process,constructed a fuzzy model of risk assessment object,obtained the risk indicators of risk assessment object,and according to the degree of the risk proposed its risk control strategy.
multinational corporations commercialization risk management
Wang xiushan Zhao chenguang
School of Management,Dalian Polytechnic University,Dalian
国际会议
西安
英文
223-234
2010-08-01（万方平台首次上网日期，不代表论文的发表时间）