The Internet Search Ranking as a Complementary Resource for SMEs:an Empirical Study of New Ventures from Taobao

摘要：

This paper investigates linkages between search ranking and firm performance,and complementarity between search ranking and the strategy assets.We examine the search ranking literature;develop a resource-based theoretical framework,and presents results from a new empirical study in the New Ventures from Taobao.com.The findings show that high search ranking does not have significant positive relationship with the performance advantages in our study,but complementarity between strategic assets and search ranking in SMEs does exist.The results support the resource-based approach,and help to explain why some firms outperform others having similar search ranking position.

关键词： Search ranking Resource-based theory Competitive advantage SMEs Taobao

作者: Wang Jiancheng Lu Yongrui Yu Benchuan

作者单位: School of Business,Sun Yet-sen University,No.135,Xin Gang Xi Road,Guangzhou,Guangdong Province,China School of Business,Sun Yet-sen University,Postgraduate,Room708,ZhiShan Yuan-8,Sun Yet-sen University School of Business,Sun Yet-sen University,Undergraduate,Room324,ShenSi Yuan-8,Sun Yet-sen University

会议类型: 国际会议

会议名称: 第二届跨国公司论坛(2nd TNC Forum 2010)

会议地点: 西安

会议语种:英文

页码: 235-244

在线出版日期: 2010-08-01（万方平台首次上网日期，不代表论文的发表时间）