The Relationship Model Between Suppliers and Retailers Based on System-collaboration
In recent years,Chinas distribution channel has developed considerably.Retailers are carrying out in scale and organization day by day,followed by the relational crisis between suppliers and retailers,even with increasing confrontation.This research devotes to solve this question effectively,realize the effective cooperation between retailers and suppliers and it hopes to bring benefits to the related enterprises actual operation.On the basis of reading a large number of related literatures,this article mainly adopted literature research methodology to propose its own system frame, which means by deeply analyzing the relational crisis between suppliers and retailers,it proposes a feasible solution of this issue,that is to take the system coordinations thought as the strategic instruction and establish their relational model.This model divides the bilateral union cooperation into three levels,namely,the strategic level,the motivational level and the business level.It hopes to form a joint decision-making system on the basis of incentive mechanism and on the premise of bilateral information-sharing and knowledge-sharing,therefore it can optimize the overall interests,provide a new thought to the further exploration of the relationship between suppliers and retailers,realize the fundamental shift in relations between the two parties and achieve a win-win result.
system-collaboration suppliers and retailers the relationship model
WU Jun ZHANG Lei WANG Mengya
Harbin Institute of Technology,School of management,XiDaZhi street number 92,Harbin,Heilongjiang Province,China
国际会议
The 3rd International Conference on Logistics and Supply Chain Management 2010(第三届物流与供应链管理国际研讨会)
长沙
英文
115-123
2010-07-18（万方平台首次上网日期，不代表论文的发表时间）