Impact of Revenue Sharing Contracts on Retailers Shelf Space Allocation

摘要：

The retailers shelf-space-allocation decision affects not only the retailers profitability but also the suppliers.This paper studies channel coordination through revenue sharing (RS) contracts between a common supplier and two competing retailers in a two-echelon supply chain.The supplier, acting as a leader,grants the franchise to two retailers facing shelf-space-dependent demand.The supplier influences retailers decisions by charging portions of the revenue in exchange for the reduction in wholesale price.To maximize their profitability,the two competing retailers determine the order quantities under the given contract terms.We then investigate how the partners make decisions under the RS contracts and provide the condition under which both retailers stay in competition.Lastly we explore when the supply chain could reach the efficiency as in a centralized one.

关键词： Supplier Competition Shelf Space Allocation Revenue Sharing Contract

作者: WANG Hexin ZHANG Chu

作者单位: School of Economics and Management,Beihang University,Xueyuan Road No.37,Haidian District,Beijing,P.R.China

会议类型: 国际会议

会议名称: The 3rd International Conference on Logistics and Supply Chain Management 2010(第三届物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 124-130

在线出版日期: 2010-07-18（万方平台首次上网日期，不代表论文的发表时间）