Market-competitive Behavior and Performance Between Direct Saler and Distribution-Supply Chain
The purpose of this paper is to investigate the market-competitive behavior and performance between direct saler and distribution-supply chain.Both of them produce and sell different products with substitution,and carry on a Bertrand price competition in the same market.The supplier in the distribution-supply chain is the leader,so he sets the wholesale prices firstly.We develop a framework to analyze three different types of supply chain competitive strategies,and examine the impact of product differentiation and potential market scale on the direct saler and the traditional supply chain.We also consider the concept of the timing choice about market entrance.Furthermore,obtaining the equilibrium of the different competitive strategies,we identify the condition of supply chain competition to choose and game characteristics of each strategy.Several additional insights are abstained through numerical experiments.
Production Economics Industrial Organization Supply chain competition Stackelberg game
ZHANG Hanjiang ZHANG Yuan XU Jianzhong
School of Economics and Trade,Hunan University,Changsha,P.R.China,410079
国际会议
The 3rd International Conference on Logistics and Supply Chain Management 2010(第三届物流与供应链管理国际研讨会)
长沙
英文
301-312
2010-07-18（万方平台首次上网日期，不代表论文的发表时间）