AN EXPLORATORY STUDY ON THE CHARACTERISTICS OF BOP NETWORK AND BOP STRATEGIES: FORM THE SOCIAL NETWORK PERSPECTIVE
This paper analyzes the characteristics of business networks at the Bottom of the Pyramid (BOP, or the Base of the Pyramid) compared to the business network at the Top of the Pyramid (TOP) applying the framework of social network theory. Using the dominant “Firm +X+ Farmers business model in Chinese agribusiness industry, we develop a series of propositions regarding the characteristics of BOP network: structure; boundary; network ties; diversity of partners, and dynamic evolution. Results suggest that there exist major differences between both types of networks and that these differences have important implications for enterprises’ BOP strategies.
Bottom of the Pyramid Social network Business model
Liping Zhang
Tsinghua University, China Room 737A, Zijing Building 16＃, Tsinghua University, Haidian District, Beijing, China
国际会议
Academy of Innovation and Entrepreneurship 2010(2010创新与创业国际学术会议)
北京
英文
128-136
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）