COMMERCIALIZATION OF A NEW INNOVATION IN THE US MARKET
We build this paper on Teece 24. He tried to find out why a fast second mover or even slow third might outperform the innovator. He tries to explain why a fast second mover or even slow third might outperform the innovator with the help of complementary assets, the degree appropriability and in the face of market situation. The aim of this paper is to build a novel framework to categorize various commercialization strategies for new innovations. Furthermore, we aim to initiate a new model to associate the commercialization strategies with the outcomes by applying our framework to six innovations which have been commercialized in the US market. Concepts from other areas have been recently asked to apply to international business (IB). Since we look at innovations commercialized in foreign market (the US) we are also discussing IB and entry modes such as export and licensing.
Innovation Commercialization International business Patenting Licensing Complementary assets
Olavi Uusitalo Toni Mikkola
Tampere University of Technology Department of Industrial Management
国际会议
Academy of Innovation and Entrepreneurship 2010(2010创新与创业国际学术会议)
北京
英文
164-174
2010-07-09（万方平台首次上网日期，不代表论文的发表时间）