PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION SUCCESS

摘要：

This study examines the influence of three types of market-based assets on innovation success and business performance. The authors surveyed managers from 5627 firms in 13 countries. Using structural equation modeling, the authors demonstrate that different market-based assets drive success in new product and business process innovations, which in turn, influence financial performance. The present study provides support for extant research that emphasizes the sequential nature of new product and business process innovations, as the former predicts the latter.

作者: Sami Kajalo Arto Rajala Matti Tuominen

作者单位: Aalto University School of Economics P.O.Box 21230 00076 Aalto, Finland

会议类型: 国际会议

会议名称: Academy of Innovation and Entrepreneurship 2010(2010创新与创业国际学术会议)

会议地点: 北京

会议语种:英文

页码: 473-476

在线出版日期: 2010-07-09（万方平台首次上网日期，不代表论文的发表时间）