The Application Strategy of Knowledge Service to Online Travel Products
The online travel products offered by domestic tourism e-commerce sites enable a serious homogenization phenomenon. A simple information service cannot meet customer needs well. In this paper, the author analyzes the concept and characteristics of knowledge services combined with the status of Chinas electronic travel business information services, explores the feasibility and necessity of online travel products, and concludes that the root causes of conflict between supply and demand of online travel products are that online tourism service providers lack online resources, on-line information is not updated, the information content is not professional and detailed and it lacks comprehensive information interaction and communication. On this basis, the author provides a concrete knowledge services application strategy with a view to improving the quality of tourism products online.
Application e-commerce knowledge service online travel products strategy
Yuan Jing-Ming
College of Tourism, Central South University of Forestry and Technology,No. 498, South ShaoShan Road, Changsha City, Hunan province, P. R. China
国际会议
International Forum of Knowledge as a Service(2010知识服务国际论坛)
厦门
英文
170-174
2010-04-12（万方平台首次上网日期，不代表论文的发表时间）