Research on Semantics of Packaging Design
The packaging of goods is a language which tells the customers the attributes, functions, connotation, taste and cultural meaning of products. In this paper, the basic theory of semiotics is used to interpret the semiotic meaning of packaging, and the concept of packaging semantics is put forward. First, some basic element, such as symbols, semiotics, and product semantics are discussed in brief Then, the concept of packaging semantics is given. The connotation, structure, factors and their relationship organization also explored in depth. By researching, understanding and mastering packaging semantics, modern packaging designers will get some important guidance.
Packaging Design Symbol Semiotics Semantics
Ping Wu Zongliang Bao Wei Song Zhijun Hu
Zhejiang University of Science and Technology Hangzhou, Zhejiang Province 310023, China
国际会议
温州
英文
316-318
2009-11-26（万方平台首次上网日期，不代表论文的发表时间）