Study on Liquor Packaging Design

摘要：

Wine and its packaging, in the history of human culture, it has not only the existence of an objective material, but a cultural symbol. The paper describes the function of liquor packaging, and discusses the situation, procedure and method of liquor packaging design in detail, and points out that national culture, wine culture, aesthetic trends, corporation visualization and brand strategy should be unified in liquor packaging design. Packaging design of famous Luzhou Laojiao wine enterprise as an example, the liquor packaging design is innovatively attempted.

关键词： Liquor Packaging Design Luzhou Laojiao Brand Strategy

作者: Hu Guangzhong Zeng tao Zhang Lingyu Tian Lixiong Zhang Jiumei

作者单位: Sichuan University of science & engineering Zigong, P.R. China, 64300

会议类型: 国际会议

会议名称: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design(2009 IEEE 第十届国际计算机辅助工业设计与概念设计学术会议 CAID&CD2009)

会议地点: 温州

会议语种:英文

页码: 354-358

在线出版日期: 2009-11-26（万方平台首次上网日期，不代表论文的发表时间）