Research and Application of Product Identity Introduction in Sewing Machine Industry

摘要：

Under the circumstances of encouraging independent intellectual property, nearly all the enterprises were working hard to create new design for their products by means of industrial design, unfortunately, most of them only considered a product’s market and appearance and made the business product identity very confusing. The solution was to introduce product identity (PI). This research put forward introducing product identity design in the enterprises, analyzed sewing machine enterprise’s features, accomplished designing a type of sewing machine product identity system in Xi’an Typical Industry Co., Ltd. This case illustrated that the introduction of product identity design was both correct and feasible.

关键词： PI sewing machine Typical Industry Co., Ltd.industrial design

作者: Xianling Qiao Zhigang Hu long Wang Weiping Cheng

作者单位: College of Design and Art, Shaanxi University of Science and Technology, Xi’an City, China College of Foreign Languages and Communications, Shaanxi University of Science & Technology,Xi’an Ci Xi’an Typical Industry Co., Ltd. China

会议类型: 国际会议

会议名称: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design(2009 IEEE 第十届国际计算机辅助工业设计与概念设计学术会议 CAID&CD2009)

会议地点: 温州

会议语种:英文

页码: 441-443

在线出版日期: 2009-11-26（万方平台首次上网日期，不代表论文的发表时间）