Strategic Study on the Improvement of Design Service Industry’s Core Competitiveness

摘要：

Based on the Porter’s Competitive Strategy theory, this paper analyzes the characteristics of manufacturing and design service industries in Zhejiang;puts forwards a thinking of scale development of collaboration in industrial chain, professionalization of design services and focalization of development in design area;and brings forward the strategy in developing design services industry in Zhejiang.

关键词： Design Services Industry Competitive Strategy Industrial Design

作者: Ming Wu Xiaojian Liu

作者单位: College of Arts Zhejiang University of Technology Hangzhou, Zhejiang Province 310023, China

会议类型: 国际会议

会议名称: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design(2009 IEEE 第十届国际计算机辅助工业设计与概念设计学术会议 CAID&CD2009)

会议地点: 温州

会议语种:英文

页码: 963-966

在线出版日期: 2009-11-26（万方平台首次上网日期，不代表论文的发表时间）