The Research of Reverse Valuation Methods Used For Product Image Assets

摘要：

The paper established valuation methods of enterprises product image assets according to earnings present value methods of intangible assets valuation methods on condition that enterprises product image assets is intangible assets, The assets valuation methods of reverse calculation of the enterprise product image overcome the shortcomings of traditional assessment ideas.

关键词： product image assets intangible assets earnings present value methods reverse valuation

作者: Lv Bing Ze Xiang Bo Xue Hong Man Lin Sheng Sang Shu Guang

作者单位: Mechanical Engineering College University of Jinan Jinan, Shandong Province 250022, China

会议类型: 国际会议

会议名称: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design(2009 IEEE 第十届国际计算机辅助工业设计与概念设计学术会议 CAID&CD2009)

会议地点: 温州

会议语种:英文

页码: 1306-1309

在线出版日期: 2009-11-26（万方平台首次上网日期，不代表论文的发表时间）