The Effective Management of Exhibition Design Corporations

摘要：

With the rapid development of economic on MICE (meeting, incentive, conference and exhibition), MICE industry has spawned many new industries, and the exhibition design industry is among them. However, the adverse development of the exhibition design industry hinders the development of MICE industry. Based on the analysis of the status quo of the exhibition design industry and the existing problems, this thesis aims to make a detailed study of effective management that ensure the rapid, steady and healthy development of the exhibition design industry. This whole thesis consists of seven aspects, including enterprise strategic management, brand building, the scale construction, etc.

关键词： MICE Exhibition design Effective management Design management

作者: Wu Yan

作者单位: Tourism College of Zhejiang Hangzhou, 311231, China

会议类型: 国际会议

会议名称: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design(2009 IEEE 第十届国际计算机辅助工业设计与概念设计学术会议 CAID&CD2009)

会议地点: 温州

会议语种:英文

页码: 1764-1767

在线出版日期: 2009-11-26（万方平台首次上网日期，不代表论文的发表时间）