The Problems of Network Advertisements and its Countermeasures in China
Network advertisement has developed rapidly in recent years. However, there are some problems such as lacking of innovation, distance to the acceptance psychology of audiences, vague effects assessment, and incomplete supervision and management system, etc. Therefore, it is required to make innovation on network advertisements from various angles, adopt advertisement strategies aiming at different psychology of audiences, enhance effects assessment on network advertisements and improve measures like supervision and management system for network advertisements to promote a healthy and promising development of network advertisement industry in China.
Network Advertisement Media Audience
Qiduan Chen
Art College, Jimei University, Xiamen, Fujian 361021
国际会议
温州
英文
2000-2003
2009-11-26（万方平台首次上网日期，不代表论文的发表时间）