Study on Shaping Brand Consistency in Liquor Packaging Design

摘要：

Wine and its packaging,in the history of human culture,it is not only the existence of an objective material, but a cultural symbol.The paper describes functions of liquor packaging,and discusses the situation and existing prob lems of liquor packaging design in detail.Focusing on the phenomenon of cultural elements abuse and brand visualize confusion,approach of shaping the brand consistency is emphatically discussed in the liquor packaging design.

关键词： Liquor Packaging Design Brand Consistency Brand Strategy

作者: Hu Guangzhong Zeng Tao Zhang Lingyu Zhang Jiumei

作者单位: Sichuan University of science & engineering,Zignng,64300

会议类型: 国际会议

会议名称: The 2009 International Conference on Industrial Design & The 14th China Industrial Design Annual Meeting(2009年国际工业设计研讨会暨第十四届全国工业设计学术年会)

会议地点: 广东顺德

会议语种:英文

页码: 7-11

在线出版日期: 2009-09-03（万方平台首次上网日期，不代表论文的发表时间）