On the Application of Regional Emblem in the Logo Design
The group living in the same environment will form special cultural system of its own.And this very culture which root in the cockles of the heart has not only strong power of penetration but also the nature of historical heritage, as well as strong restrict and inner controlling power,cultivating special regional culture.The logo,has not only a shape of artistic taste value but also the inner meaning which opposites to its outer shape,it has to be in line with audiences receptivity,taste consciousness,social psychology and tabu.The logo which can embody the skillful application of the regional cultural vision emblem will play a promotive way for the communication of the emblem information.From his 2 successful designing cases,the author of this paper will discuss on the reasonable application of the regional vision em blem in the logo design.
Regionalism Vision Emblem Logo Design
Zhu Shouhui Cheng Liying Zhao Decheng
School of Design Art,Lanzhou University of Technology,Lanzhou,Gansu,730050
国际会议
广东顺德
英文
38-41
2009-09-03（万方平台首次上网日期，不代表论文的发表时间）