Application of Traditional Culture in the Logo Design

摘要：

Traditional Chinese culture goes through a process of long - term accumulation in human history and cultural development,which embodies the spirit of our national culture.Modem logo,with its characteristic image,bears the in formation of politics,commerce,society and culture.If traditional cultural elements are to be applied in the logo de sign,thus providing it with the essence of traditional Chinese culture,modern design will have a more profound cultural foundation and a broader space for development.It represents an important bridge to open up Chinese national logo de sign style to the world.

关键词： Logo Design Traditional Chinese Culture Application

作者: Zhan Xiaofang

作者单位: Zhuhai College of Jilin University,519041

会议类型: 国际会议

会议名称: The 2009 International Conference on Industrial Design & The 14th China Industrial Design Annual Meeting(2009年国际工业设计研讨会暨第十四届全国工业设计学术年会)

会议地点: 广东顺德

会议语种:英文

页码: 56-59

在线出版日期: 2009-09-03（万方平台首次上网日期，不代表论文的发表时间）