The Innovation & Application of Montage Skill Adopted in the Design Area of Tourism Visual Advertisement

摘要：

Being one of the essential factors on effecting the development of individuation of advertisement,the culture of Montage version is playing more and more important role on Advertisement creation.We can often find out the Montage skill used in many excellent overseas advertisements,and the individuation will mainly be reflected in this skill. This thesis aims to discover the principle of Montage which can be used for reference to the advertisement design,and generalize the character system of Montage used in the advertisement design in order to provide foundation when using Montage on the advertisement design in the future.

关键词： Montage Advertisement Design Vision Forms of Expression

作者: Song Donghui

作者单位: Guilin University of Electronic Technology,Guilin,541004

会议类型: 国际会议

会议名称: The 2009 International Conference on Industrial Design & The 14th China Industrial Design Annual Meeting(2009年国际工业设计研讨会暨第十四届全国工业设计学术年会)

会议地点: 广东顺德

会议语种:英文

页码: 84-88

在线出版日期: 2009-09-03（万方平台首次上网日期，不代表论文的发表时间）