The Discussion on the Phenomenon about the Absence of Logo in Furniture

摘要：

Trough investigating and analyzing on the brand marketing strategy of furniture,the expense psychology,the furniture culture,the furniture modeling,the design of its symbol and the processing in logo,this paper analyzes the causes of the phenomenon about the absence of logo and attempts to propose the future development direction of the logo in the furniture profession.

关键词： the Bbsence of Logo the Brand Marketing the Craft of Materials and Processing the Furniture Design

作者: Zhou Aimin Li Fenqiang Ouyang Jinyan Wu Weiwe

作者单位: College of Design Art,Lanzhou Univ.of Tech.,Lanzhou,730050 School of Fine Arts,Zhejiang Normal University,Jinghua,321004

会议类型: 国际会议

会议名称: The 2009 International Conference on Industrial Design & The 14th China Industrial Design Annual Meeting(2009年国际工业设计研讨会暨第十四届全国工业设计学术年会)

会议地点: 广东顺德

会议语种:英文

页码: 127-130

在线出版日期: 2009-09-03（万方平台首次上网日期，不代表论文的发表时间）