USER ACCEPTANCE OF BUSINESS INTELLIGENCE:EVIDENCE FROM THE PRC

摘要：

Business intelligence (BI) has gained popularity for its ability to perform flexible and fast, dynamic, multi-dimensional analysis of enterprise data. The present research develops a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness (PU) and perceived ease of use (PEOU) in the technology acceptance model of business intelligence, on basis of one of TAM’s fundamental assumptions of mediation of external variables by PU and PEOU. The extended model, roferred to as BITAM, was then tested using a sample of 76 users from 18 companies that had successfully adopted business intelli gence systems in China. The proposed model was strongly supported, accounting for up to 89％ of the vari ance. Those technology related variables, such as output quality, flexibility, and computer anxiety, play core role in both perceived usefulness and perceived ease of use, while organization related constructs (image and management support), significantly influence perceived ease of use.

关键词： Technology acceptance model TAM business inteUigence perceived usefulness perceived ease of use output quality flexibility computer anxiety management support and image

作者: Siqing Shan Haibo Shen Jing He

作者单位: School of Business and Management, Beihang University, Beijing 100083, China

会议类型: 国际会议

会议名称: The Ninth International Conference on Industrial Management(第九届工业管理国际会议 ICIM2008)

会议地点: 日本大阪

会议语种:英文

页码: 480-486

在线出版日期: 2008-09-16（万方平台首次上网日期，不代表论文的发表时间）