Marketing-the Key to Success
The market for subtropical and tropical fruits has undergone considerable changes in the past decade.Globalization and advance in technology have changed the market from a simple one into a complex one.In the past,as the market was a simple one,the application of basic traditional marketing techniques was sufficient. Today market is a complex market,characterized by more efficient distribution, high production,a nearly saturated customer base,and a high-potential but difficult new market.In order to succeed in the current market,experienced marketing professionals with innovative ideas are needed,as traditional marketing techniques are no longer sufficient.
subtropical fruits tropical fruits fruits marketing
S.Rasananda
Maejo Longan Research and Development Center Maejo University Chiangmai Thailand
国际会议
福州
英文
45-48
2008-08-25（万方平台首次上网日期，不代表论文的发表时间）