The Effect of Perception on Innovation Adoption Behavior

摘要：

This paper presents findings from an on-going research which examines the effect perception has on innovation adoption behavior of firms. Preliminary fieldwork data from a supply chain setting provides for the examination of perception, where inter-dependency among adopters exists.

关键词： Adoption perception inter-dependency

作者: Bennett Hong YANG ONG

作者单位: PREST University of Manchester,UK

会议类型: 国际会议

会议名称: The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

会议地点: 杭州

会议语种:英文

页码: 41-45

在线出版日期: 2004-10-24（万方平台首次上网日期，不代表论文的发表时间）