Research on the Innovative Reconstruction of the Name Brands Ecosystem

摘要：

The paper analyzes the problems of innovative reconstruction of the name brands ecosystem, and discusses the time and the environmental contents of innovative reconstruction. Then put forward the orientation, programs, and tactics of the reconstruction of name brands ecosystem, and expounds the problems in the process control of the innovative reconstruction. In addition, the paper gives out a practical application case.

关键词： name brands name brands ecosystem innovative reconstruction brand ecosystem

作者: WANG Xing-yuan

作者单位: Management School,Shandong University,Jinan,PRC.250100

会议类型: 国际会议

会议名称: The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

会议地点: 杭州

会议语种:英文

页码: 134-137

在线出版日期: 2004-10-24（万方平台首次上网日期，不代表论文的发表时间）