Marketing Innovation Way Based on TIM in XIZI

摘要：

To maintain long-term and sustainable success in fast-changing and uncertain environment, corporate marketing must be changed, well adapted and matched to successive rainstorm of creative destruction in a turbulent and changing world. XIZI United Holding Corporation (XIZI UHC), one of the best innovative companies in China, is a good example of marketing innovation. Therefore, based on the marketing theory and the innovation theory of the firm, this paper addressed the way of marketing innovation in XIZI UHC from five aspects: international, brand, service, method and human resource.

关键词： TIM marketing innovation XIZI

作者: XU Qing-rui SHUI Chang-qing WANG Hai-wei ZHU Jian-zhong

作者单位: Research Center for Innovation and Development RCID Zhejiang University,Hangzhou,China

会议类型: 国际会议

会议名称: The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

会议地点: 杭州

会议语种:英文

页码: 176-179

在线出版日期: 2004-10-24（万方平台首次上网日期，不代表论文的发表时间）