bgStrategy of Mass Customization-based Service Product Innovation: Mobile Telecommunication Service Case

摘要：

This paper synthesizes service innovation, service product development, and mass customization to probe into strategy of mass customization-based service product innovation (MCSPI). Firstly, a review of related literatures is presented. Secondly, a primary architecture of strategy of MCSPI is set up, including service product innovation of sectional modularity and of bus modularity. Thirdly, we investigate Zhejiang mobile telecommunication service in China to verify and amend theoretical analysis above. Finally, a conclusion is given.

关键词： product innovation service innovation mass customization modularization mobile telecommunication service

作者: Li Jing-hua Ge Xiao-chun

作者单位: School of Business Management Zhejiang Gongshang University Hangzhou,P.R.China 310035

会议类型: 国际会议

会议名称: The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

会议地点: 杭州

会议语种:英文

页码: 235-239

在线出版日期: 2004-10-24（万方平台首次上网日期，不代表论文的发表时间）