The Interface between the Innovation and the Competitive Cooperation Strategy: The Case Study of the Grapes and Wine Sector of the Serra Gaucha/RS/Brazil
This paper has as axes the innovation and the strategy of competitive cooperation. In this paper it is assumed that the innovation is an imperative for the competitiveness of the organizations, contributing for the sprouting of new strategical configurations, that involves, too, inter organizacionais relationships. The strategy is treated from a relational vision, estimating itself that the organizations to compete need to cooperate, that means a coopetitive strategy. The innovation is treated from the point of view of the evolutionary theory, understanding it as an endogenous process that contributes in the strategical process and in the definition of competitive advantages. Searching to explain the interface between innovation and strategy are used the models of Giget (1991), Henderson and Clark (1994) and Nalebujf and Brandenburger (1996). The method to this research is the case study applied in a company of the grapes and wine sector of the Serra Gaucha/RS/Brazil. The data point that the company develops innovations of product, process and distribution, developping different types of innovation (incremental, architectural, modular and radical) and strategies of relationship with customers, suppliers, competitors and complementors.
innovation strategy of competitive cooperation grape and wine
Silvana Saionara GOLLO Eugenio (A)vila PEDROZO
Escola de Administracao,Universidade Federal do Rio Grande do Sul,UFRGS,Porto Alegre,Rio Grande do S de Administracao Universidade Federal do Rio Grande do Sul,UFRGS,Porto Alegre,Rio Grande do Sul,Braz
国际会议
杭州
英文
337-341
2004-10-24（万方平台首次上网日期，不代表论文的发表时间）