会议专题

Evolution of Organizational Culture Innovation of Haier Group

To maintain long-term and sustainable success in fast-changing and uncertain environment, corporate organizational culture must be changed, well adapted and matched to successive rainstorm of creative destruction in a turbulent and changing world. Haier Group, the best innovative company in China, is a good example of evolution of organizational culture innovation. Therefore, based on the organization theory and the innovation theory of the firm, from an evolutionary perspective, this paper addressed co-evolution of organizational culture, strategy, business process, organizational structure, and technological innovation of Haier Group.

organizational culture innovation technological innovation

LIU Jing-jiang QIAN Ji-yu SHUI Chang-qing XU Qing-rui

College of Management Zhejiang University,Hangzhou,Zhejiang,China

国际会议

The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

杭州

英文

401-405

2004-10-24(万方平台首次上网日期,不代表论文的发表时间)