The Real Option Analysis of Investing in Technology Innovations - Case Study for the Intelligent Tumor Thermotherapeutic System

摘要：

The fierce competition of the current markets requires that businesses assign a higher weight to the technology innovation. As a major component of business technological innovation, R&D has become the key means for all businesses to gain competitive advantages, and thus how to value R&D investment becomes an important issue in the management of technological innovation. This paper offers a real case of technological innovation program, the quadranomial pricing method of real options is used to quantitatively analyze and decide on the R&D program. It is desired that the analysis in this paper have practical and consultant value to the practice of project investment decisions in technological innovations.

关键词： real option technology innovation

作者: CAI Qiang ZENG Yong LIU Guo-qiang

作者单位: School of Management,UESTC Chengdu,Sichuan,China Qianfeng electric LTD,Chengdu,Chengdu,Sichuan,China

会议类型: 国际会议

会议名称: The Fourth International Conference on Management of Innovation and Technology(第四届技术管理与技术创新国际会议 ISMOT04)

会议地点: 杭州

会议语种:英文

页码: 488-492

在线出版日期: 2004-10-24（万方平台首次上网日期，不代表论文的发表时间）