Research on Reputation Estimation System of E-Commerce Based on Fuzzy Neural Network
The systematic study of the evaluation reputation system seem to be at he heart of all e-commerce activities that require trust. We found that the fuzzy neural network method has its own advantage of solving e-commerce reputation estimate. In this research, We propose a fuzzy neural network model to determine the weights of estimate index. Then,we presents the sellers’ reputation estimate index system,and gives the fuzzy neural network estimate model.Finally,we trained data which have gained membership degree after quantized and fuzzy disposed. Because the training of the network is an adaptive course, the results of evaluation indices are more objective.
Reputation Estimation System E-Commerce Fuzzy Neural Network
Jinyan Sang Zhenfa Qi
School of Management, Shandong University of Technology, Zibo, 255049
国际会议
The 22nd China Control and Decision Conference(2010年中国控制与决策会议)
徐州
英文
1866-1869
2010-05-26（万方平台首次上网日期，不代表论文的发表时间）