A Typical TV Audience Rating Model and Its Competition Dynamics Analysis
In order to explore the competition dynamics and determine how they affect the audience rating of TV stations, a dynamical model of TV stations is proposed and discussed in this paper. This model shows the well known appearance of winner-take-all phenomenon among the fierce competition from many TV stations. And then, dynamics competition analysis between two TV stations is discussed in detailed. It is found that, the famous winner-take-all phenomenon also exists among TV stations?competition processes, especially among the stations which serve almost the same types of programs. Whatd more, this paper proposes some strategies for those stations, which is helpful for the station with a large initial audience rating and proper reform period. So, to be the winner, good propaganda and reforms are both critical and necessary. Lastly, Numerical simulations further proves the effectiveness of the analysis.
Audience rating Winner-take-all Competitive dynamics Equilibrium point
Xianfeng Li Gang Shang Zhichong Zhao Jie Liu
Research Center of Nonlinear Science, Wuhan University of Science and Engineering, Wuhan, 430073, Ch Research Center of Nonlinear Science, Wuhan University of Science and Engineering, Wuhan, 430073, Ch
国际会议
The 22nd China Control and Decision Conference(2010年中国控制与决策会议)
徐州
英文
1840-1844
2010-05-26（万方平台首次上网日期，不代表论文的发表时间）