A Framework of Dual Distribution Channel for Mass Customization

摘要：

As a new marketing channel, Internet has many advantages. In contrast with the Internet channel, thetraditional channel (physical channel) is necessary to exist. By combing the characteristics of mass customization products with advantages of both marketing channel, I.e. Internet channel and physical channel, a mode of dual-channel distribution is presented, and then expatiated relatively.

关键词： Distribution channel Internet channel Muss customization

作者: Qin Yan-hong

作者单位: School of Management Chongqing Jiaotong University Chongqing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Intelligent Computation Technology and Automation(2010 智能计算技术与自动化国际会议 ICICTA 2010)

会议地点: 长沙

会议语种:英文

页码: 100-103

在线出版日期: 2010-05-11（万方平台首次上网日期，不代表论文的发表时间）