Hierarchy analysis and optimization of customer value based on data mining technology
This article attempts to do hierarchy analysis on customer value of Customer Relationship Management firstly. And then, on this basis, it attempts to establish the enterprises customer value chain. At last, it tries to operate the customer value chain by using data mining technology. Thus it tries to enhance the value of the companys customers, increase the business revenue and profit as well as market share as the ultimate goal.
customer value data mining
Gu Yu Li Jiahui
Beijing Wuzi University Bcijing, China 101149 Beijing Wuzi University Beijing, China 101149
国际会议
长沙
英文
1602-1606
2010-05-11（万方平台首次上网日期，不代表论文的发表时间）