Industry Chain Integration in Regional Tourism Cooperation, Value Impetus and Strategy Planning for Regional Tourist Destinations

摘要：

Regional tourism cooperation (RTC) is a hot topic of study in Chinese academic circle.The paper analyzed the system of the tourism industry chain, value impetus, raised that strategy planning on the regional tourist destination is the key to the study of RTC.Based on them and a study of a case, furthermore, the paper raised the orientation of strategy modularity when a planning for regional tourist destination was made, and then studied its charistics.

关键词： RTC tourism industry chain(TIC) value impetus strategy planning

作者: ZOU Guangyong ZHANG Jianhua

作者单位: College of Eco-tourism, Shanghai Business School, P.R.China, 201400

会议类型: 国际会议

会议名称: 2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)

会议地点: 澳门

会议语种:英文

页码: 70-76

在线出版日期: 2010-02-05（万方平台首次上网日期，不代表论文的发表时间）