Analysis and Development Strategy Research on Shandong Province Inbound Tourism Market
Applying the BCG Matrix Theory, this article categorizes the tourist source market and the destination market of inbound tourism in Shandong Province respectively into cash-cows market, star market, question market and dog market whose features and corresponding development strategies are analyzed in this article. In the end of this article, various measures are put forward such as strengthening regional tourism cooperation, promoting the comprehensive competitiveness of tourism, creating top-brand traveling products, expand chain of tourism industry, reinforcing infrastructure construction, improving tourist supporting services, establishing diversified expansion strategy of international market and reinforcing international promotions etc. so as to push the sustainable development of Shandong province inbound tourism industry.
Shandong Province Inbound Tourism Market Development Strategy
ZHOU Ni
College of Business Administration, Shandong University of Finance, Jinan, P.R.China, 250014
国际会议
2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)
澳门
英文
125-130
2010-02-05（万方平台首次上网日期，不代表论文的发表时间）