A Retrospect on the Travelling Characteristics of Chinese Urban Residents Under the Current Holiday System——An Empirical Study Based on the Cluster Analysis

摘要：

The current holiday system is exerting a stronger impact on the travelling of Chinese urban residents, which shall in turn directly influence the decision-making of the tourism administration and enterprises. Therefore, the author conducted a special research on the choosing of the travelling time, transportation means and travelling will of the Chinese urban residents via the cluster analysis method. This research shows that the urban residents travel more, but their needs in medium and long-distance travelling are restrained. During the traditional holidays, the tourism enterprises should pay more attention to the launching of specialty products and innovation; the data from this research shows that the Golden Week is still valuable and irreplaceable under the current holiday system. Therefore, the relevant government authorities should make great efforts in maintaining the safety and order during the Golden Week to protect the interests of tourists.

关键词： holiday system tour cluster analysis

作者: NING Zequn LI Xiang SHI Shaohua

作者单位: Institute of Tourism of Beijing Union University, Beijing, China, 100101

会议类型: 国际会议

会议名称: 2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)

会议地点: 澳门

会议语种:英文

页码: 157-163

在线出版日期: 2010-02-05（万方平台首次上网日期，不代表论文的发表时间）