Study on Optimizing Tourist Service Quality Based on QFD Theory

摘要：

In order to optimize and improve tourist service of tourism companies, the paper adopts Quality House Technology to transform tourists demands into a service quality factor for tourism companies. The paper prepares design and plan for tourist service quality, summarizes the key points for improvement of touris+ service quality and optimizes the services accordingly to improve tourists satisfaction and achieve win-win situation for both tourism companies and tourists.

关键词： Quality Function Deployment (QFD) Quality House (QH) Tourists Demands Service Quality Improvement

作者: MA Wanli

作者单位: School of Economy and Management, China Jiliang University, Hangzhou, Zhejiang Province, China,310018

会议类型: 国际会议

会议名称: 2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)

会议地点: 澳门

会议语种:英文

页码: 187-191

在线出版日期: 2010-02-05（万方平台首次上网日期，不代表论文的发表时间）