Study on Travel Agencies Function Transformation and Operation Model in the E-commerce Environment
The paper thinks transforming the traditional functions has became the key that travel agencies can exist in the whole tour industry chain based on analyzing the Impact on traditional function of travel agencies in the E-commerce environment, and summarizes what should be new functions of travel agencies, and points out the model of virtual backward vertical integration for implementing the functions transformation. At last the paper probes into virtual characteristics and technology supporting of this model.
travel agency virtual backward vertical integration system integration
DENG Zhao LI Linhong
School of Management & Economics, Kunming University of Science & Technology, P.R.China,650093
国际会议
2010 International Symposium on Tourism Resources and Management(2010年旅游资源与管理国际研讨会)
澳门
英文
204-207
2010-02-05（万方平台首次上网日期，不代表论文的发表时间）